Retail franchise operator M.H. Alshaya Co. is preparing to introduce 11 new brands to Kuwait when The Avenues Phase IV opens later this month, reinforcing the company’s commitment to offering the widest choice of shopping and dining experiences to its customers.

The new openings will further strengthen Alshaya’s presence at The Avenues, which is Kuwait’s largest commercial and entertainment center, and one of the largest malls in the region and the world.

Expansion into The Avenues Phase IV is part of an ongoing growth story for Alshaya, which today operates more than 3,900 stores in the Middle East and North Africa, Russia, Turkey and Europe, across retail sectors that include fashion & footwear, food, health & beauty, pharmacy, optics and home furnishings.

Out of the new openings, four F&B brands will make their debut in the country, including Clea, 400 Gradi, Spontini, and Blaze Pizza.

Other highlights of the multi-brand opening by Alshaya include The Avenues’ first Starbucks Reserve Bar.

Other brands include cosmetics and skincare powerhouse NYX, Asian beauty brand Etude House, boutique handcrafted fragrances brand Le Labo, and Scandinavian natural beauty brand Tromborg.

MONKI and & Other Stories will add a dash of newness to the local fashion scene by opening their first stores. Both brands are part of the global fashion and design company, H&M group, which already delights local shoppers with its popular H&M, H&M Home and COS brands.

Shoppers will also get to experience the largest Debenhams in the world outside the UK. A three-floor celebration of fashion and style, the new Debenhams store offers a total of 150 brands, including 40 new fashion brands and 20 new cosmetics brands, including full assortment counters for Tom Ford, Huda Beauty and Urban Decay.

The full choice of brands being delivered to customers by Alshaya at The Avenues Phase IV expansion is: