Georges Farhat appointed CGM for Avani Palm View Dubai and La Suite Dubai

Georges Farhat appointed CGM for Avani Palm View Dubai and La Suite Dubai

Georges Farhat is the new cluster general manager of Avani Palm View Dubai Hotel & Suites and La Suite Dubai Hotel & Apartments.

With around three decades of industry experience and strong operational, interpersonal and commercial expertise, Farhat will be overseeing the management and operations of these two properties and driving record performance.

Farhat joined Minor Hotels to lead Avani Palm View Dubai Hotel & Suites during the pre-opening stage amid the global pandemic. Since then, he has successfully positioned it as an exceptional property, delivering record numbers for two consecutive years. The hotel has earned multiple awards and accolades, including Green Growth 2022 Platinum, World Luxury Hotel Awards for Luxury City Serviced Apartments 2022, Leaders in Hospitality Awards 2023 for Best Hotel Hygiene practices and Hotelier Middle East Award for Hotel Team of the year 2022. It also achieved HACCP certification within six months of opening and contributed to a green initiative that reduced plastic waste by 250,000 bottles a year.

In 2023, the property is poised to open new facilities, including meeting rooms, an exclusive Avani club and La Sirene — a Lebanese-inspired restaurant.

In addition to his role at Avani Palm View Dubai Hotel & Suites, Farhat will also manage the full renovation and conversion of La Suite Dubai Hotel & Apartments, which will become an NH Collection-flagged property by the end of the year. This property features 265 keys, including guest rooms, suites and one-, two- and three-bedroom apartments. The hotel offers a wide range of facilities.

“Georges Farhat’s impressive knowledge of the hospitality industry and exceptional achievements at Avani Palm View have been significant in establishing Minor Hotels as a market leader in the region. We offer our warmest congratulations to Georges and are confident he will bring even more success to both properties,” says Amir Golbarg, senior vice president of operations, Middle East & Africa.

Farhat is a passionate all-rounder and seasoned leader, with a genuine and open-minded approach to managing his team.


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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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