Groupe GM launches new hotel line

Groupe GM launches new hotel line

Groupe GM, the international player in the hotel amenity industry, has signed a partnership with the prestigious lifestyle brand Jo Malone London. Through this collaboration, Groupe GM will be able to offer hotel guests worldwide a new range of luxury amenities.

The line is called ‘Lime Basil and Mandarin’, the brand’s signature fragrance. Peppery basil and aromatic white thyme bring an unexpected twist to the scent of limes on a Caribbean breeze.

Jo Malone London is a luxury British lifestyle brand known for elegantly simple scents with unexpected ingredients. The brand’s timeless fragrances are carefully-crafted to wear solo or layered together to tailor to a personal scented signature. Synonymous with gift giving, Jo Malone London encourages the spirit of generosity and the quintessentially British brand is now present in the finest locations in 64 countries.

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Laurent Marchand, President of Groupe GM commented, “We are thrilled to be adding the renowned Jo Malone London brand to our portfolio. The house’s timeless fragrance and elegance will answer the needs of the increasingly discerning hotel guests. This new partnership will enable our customers to achieve the ultimate guest experience. We look forward to launching this new refined amenity line to hotels worldwide.”

The new product range features generous 40 and 75 ml body and hand wash, shampoo, conditioner, as well as a body and hand lotion bottles. These are complemented with 30 and 50 g. soaps packed in allegro. The Jo Malone London amenities will be available at five and six-star hotels and resort properties worldwide thanks to Groupe GM’s network of distributors.

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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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