Souk El Tayeb’s 15th anniversary

Souk El Tayeb’s 15th anniversary

To mark the changes brought about to Lebanon’s food scene, Kamal Mouzawak, Souk El Tayeb‘s founder will be celebrating the brand’s 15th birthday with a host of unmissable events at the 2019 annual Garden Show, the venue where it all started.

Over a four-day period, attendees will be privy to the evolution that saw the brand grow from a small farmer’s market into a social enterprise with national and international projects focused on social impact, culinary traditions and sustainable agriculture.

This celebration goes beyond food in Lebanon by connecting the local community through a global dialogue about diversity, integration, social change, cultural heritage, eco-friendly practices and small-scale farming. The various events will take place in the new location in Hamra, the Farmer’s Market, as well as all remaining outlets.

Program

WEDNESDAY, JUNE 5:  A CELEBRATION AT THE GARDEN SHOW & SPRING FESTIVAL

Location: Beirut Hippodrome
Time: 5 pm (official opening ceremony)

The Garden Show was where Souk El Tayeb first began back in 2004, which means there no longer is a more appropriate place to kick off the celebration! Join the official members and producers from Souk El Tayeb who will participate in the festivities and hold round table discussions.

THURSDAY, JUNE 6: AN EVENING OF ENCOUNTERS AND EXCHANGE

Location: Beit El Hamra, Beirut

From 6 pm till late

Let’s talk about food, agriculture, sustainability and their global impact in the 21st century with producers of Souk El Tayeb, as well as local and international experts.

6:15 PM
Introduction by Kamal Mouzawak, founder of Souk El Tayeb

6:30 PM to 7:15 PM

Discussion 1: The Human Face of Souk El Tayeb
The land, the food and the traditions underpin the very existence of Souk El Tayeb, which at heart is based on the people driving this change. Therefore, it only makes sense that we hear their testimonials and understand how Souk El Tayeb impacted their lives.

RELATED CONTENT  Kamal Mouzawak awarded the Grand Prix AIG de la Culture Gastronomique 2018

Moderator:

  • Mona Hallak, Architect, Heritage Preservation Activist and Director of the AUB Neighborhood initiative

Speakers:

  • Oum Ali, the dough queen of Souk El Tayeb from Majdelzoum
  • Rima Massoud, the dough queen of Souk El Tayeb from Ramliyeh
  • Soumaya Merhi, founder of TAQA Bakery
  • Chawki Boustany, farmer from the Shouf
  • Abou Rabih, organic farmer from Akkar
  • Paul Akl, producer from Mount Lebanon

7:15 PM to 8:00 PM
Discussion 2: From the Individual, to Food Ethics, Food Activism and Gastrodiplomacy

An examination of the growing attention and demand of food culture and the global impact it is having. The speakers will examine this contemporary phenomenon from the role of the citizen, to the necessity of ethical food and farming practices, to the celebration of local products and how these elements foster local pride and bring international recognition to their countries.

Moderator:

  • Ziyad Makhoul, Lebanese journalist

Speakers:

  • Johnny Farah, Lebanese restaurateur and organic farmer
  • Rene Redzepi, chef and owner of Noma restaurant in Copenhagen
  • Christina Lassen, EU ambassador
  • Gilbert Doumit, founder of BRDI Group (an Arab social business and consulting firm)

8:30 PM
Festive party and dinner in the garden

An evening in the garden of Beit El Hamra with food and drinks, the producers of Souk El Tayeb, friends of the organization, press and esteemed guests.


SATURDAY, JUNE 8: A CELEBRATION AT THE SOUK

Location: Souk El Tayeb, Farmer’s Market, Beirut Souks
11:00 AM to 1:00 PM – Celebration at the Market

soukeltayeb.com

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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