If you were to summarize your career in one sentence, what would you say?
Dedication and motivation, taking ownership of the job at all times and governed by five Ps – patience, passion, perseverance, people and profit.
How would you describe your leadership style?
After spending many years working in different cultures, I believe that the most important thing is to adapt to situations with grace, patience, perseverance and learning from past challenges. My management style is family oriented with a sense of emotion, because my team is my extended family.
What is your biggest career achievement to date?
It is seeing my staff and my children developed, growing to become leaders themselves.
Where does the company stand in terms of its growth trajectory and its strategy for the MENA region?
Louvre Hotels Group MENA is leading the way with great momentum. However, we were affected by the coronavirus in terms of our development activity, and it is only now that we are really moving forward with projects. The Kingdom of Saudi Arabia remains at the helm of our growth. Louvre Hotels Group currently operates 16 properties in the kingdom, and there are five additional properties that are set to open in 2021 from our 12 distinct brands, reflecting a growing emphasis on budget-friendly, techfocused accommodation. Louvre Hotels Group, supported by Flamingo Hospitality Management, is witnessing growth targeting throughout the region in terms of extended stay, hotel apartments, mid-scale and upscale hotels. We also have Kyriad Campanile in Tunis on the way, which will be the first Kyriad hotel in the MENA region as well as in Africa. Furthermore, two Tulip Residences in KSA and one in Bahrain are in the pipeline. Finally, we will be welcoming two Kyriad hotels in Algeria thanks to our owners, developers and the team.