Spotlighting Nikka with brand ambassador Raphaël Cristini

Spotlighting Nikka with brand ambassador Raphaël Cristini

We sat down with Raphaël Cristini, Nikka‘s brand ambassador, to learn more about him and his love for whisky.

What have been some of the highlights of your professional career?

While I was studying in France and the Netherlands, I worked in bars and developed a keen interest in spirits. After completing my studies, I had the chance to represent Rémy-Cointreau’s niche brands in South Africa and the UAE.
The highlights comprise presenting global best-brand practices for Botanist Gin in South Africa at BCB in 2016. Furthermore, my current role involves representing Nikka across Europe, the Middle East and Lebanon.

What sets Nikka apart from other brands of whisky?

At Nikka, we produce a wide range of whisky styles. We achieve this by experimenting with various elements in whisky-making. Furthermore, we create thousands of spirits. Thus, this involves playing with yeast strains, fermentation times, and types of stills, among others. This approach helps blenders build a large database of spirits to create the perfect recipes for single malts and blends.

What are the latest trends shaping the whisky industry?

 Transparency, sustainability and provenance of raw ingredients.

What news can you share with our readers?

 We continuously lead experimental projects at Nikka. This year, we introduced Nikka the Grain Whisky, a blend of seven grain styles from four distilleries, including corn, rye and barley.


Website Icon png images | PNGEgg 

Website Icon png images | PNGEgg


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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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