Scotch o’clock with Pierre-Marie Bisson, brand manager of Compass Box
From bartender to brand manager, Pierre-Marie Bisson has had quite the career. Here, we learn more about his work and his relationship with Scotch whisky.
Spotlighting Nikka with brand ambassador Raphaël Cristini
We sat down with Raphaël Cristini, Nikka’s brand ambassador, to learn more about him and his love for whisky.
Talking about whisky with James Cowan, sales director of Waterford Whisky
James Cowan oversees global commercial interest in both Waterford Whisky and Renegade Rum. Here, he highlights the distinctiveness of both brands and identifies the latest market trends.
“On the rocks” with Anthony Massoud, founder of Glenbey
Boasting a journey from the glens of Scotland to the shores of Lebanon, Glenbey Scotch whisky has received much praise from the trade and the public since its launch back in 2021. It went on to become the first Scottish-Lebanese whisky to be recognized at the World Whiskies Awards. We sat with the man behind the bottle, Anthony Massoud, CEO of Ets. Antoine Massoud, to talk about Glenbey and its latest release, Glenbey 12.
Glenfiddich launched NFT art & cocktails in collaboration with Kristel Bechara
Two worlds collided when award-winning NFT artist Kristel Bechara and Glenfiddich whisky came together to celebrate the exclusive Glenfiddich Gran Reserva whisky.
The Macallan launches The Reach Single Malt Whisky
The Reach was laid to rest in 1940 before The Macallan was compelled to close its doors for the first time in its history.
First Scottish-Lebanese whisky awarded at the World Whiskies Awards
Born in Scotland and raised in Lebanon, Glenbey received the Bronze Award in the category of “non-age Scotch whisky.”
Ets. Antoine Massoud and Domaine des Tourelles launch Glenbey Whisky
Glenbey fills a gap in the market, providing premium Scotch whisky at an affordable price compared to other international brands.
Meet the world’s first AI created whisky
Together with Finnish tech company Fourkind and Microsoft, Mackmyra is creating the world’s first whisky developed with artificial intelligence (AI). The distillery’s machine learning models, powered by Microsoft’s Azure cloud platform and AI cognitive services, are fed with existing recipes (including those for award-winning blends), sales data, and customer preferences. With this data the AI can generate more than 70 million recipes that it predicts will be popular and of the highest quality.
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