A research paper by Drees & Sommerglobal hospitality team has revealed the pre-opening pitfalls of the Middle East’s hotel industry. It found that over 67 percent of new hotel openings are delayed due to poor communication, contractor time pressures and delayed sub-contractor activities.
The findings of the research paper, Hotel Pre-opening: A tactical approach, have revealed that there are three main causes for delay in the handover from a contractor to a hotel owner, namely: lack of communication between project stakeholders, contractor time pressure and delayed deliverables from third-party contractors. With Dubai aiming to attract 20 million visitors in 2020 and overnight visitors to the Middle East exceeding 64 million in 2018, the opportunities to maximize profits have never been greater for the hotel industry.
Drees & Sommer’s Managing Director of Global Hospitality, Filippo Sona said, “Our extensive research has shown that handover delays not only have a significant impact on the hotels’ return on investment, but they also affect the expected profitability of the first year of operations. To minimize the impact, we have identified seven key tactical pillars to help reduce the potential losses including project stakeholder alignment, value procurement approach, technical building delivery, realistic opening date and asset performance strategy.”
The white paper highlights the main challenges and proposes solutions for each of the seven pillars, resulting in savings in five categories, including furniture, fixture and equipment expenditure, hotel recruitment phasing, operating supplies and equipment expenditure, advertising, promotions and hotel organization structure.
“The role of the asset manager is a complex one, not only do they have to achieve the owner’s objectives by managing the investment, but they also have to resolve any misalignment between the parties, including the project manager, operator and the owner in order to boost overall asset potential. This is critical in the pre-opening phase, which typically lasts between six and nine months,” added Sona.
The report also highlights the challenges of handover from the project manager to the operator, with the main obstacle being the lack of efficient communication. The result of misinterpretation is the potential delay in opening date and negative impact on costs. A lack of procurement strategy can also have a negative impact on budgetary overspending. The delivery of a quality hotel product is also a topic discussed in the report, with challenges often arising when the value level of the project finishing is not agreed at an early stage. From a technical perspective, inefficient testing and a lack in a handover schedule can also create delays.
The pre-opening budget is another area researched. Excessive spending on payroll and unnecessary costs in marketing due to a lack of market intelligence and limited benchmarking can have a negative impact on budget constraints. Contractor payment is another issue due to a significant portion of the disbursement issued upon completion. The contractor is usually eager to hand over the property and in some instances is too optimistic on the delivery date, not taking into consideration the operator’s running and pre-opening costs.
“There are several factors to consider that positively influence the hotel opening date and negate the pre-opening expenses. Regular maintenance and consolidation of the program can have far-reaching results as can the early implementation of value engineering.
“Other important factors to consider are setting-up pre-snag schedules, benchmarking the pre-opening budget against similar properties and incorporating regular meetings and visits to determine a more pertinent opening date in the event of a delay. Ultimately, anticipating the right actions to create a sustainable competitive advantage are key,” concluded Sona.
The leading European consulting, planning and project management enterprise, Drees & Sommer has supported private and public clients and investors for almost 50 years in all aspects of real estate and infrastructure both analog and digital. The result is cost-effective and sustainable buildings, profitable real estate portfolios, people-oriented working environments and visionary mobility concepts. The company’s 3,200 employees in 40 locations around the world work in interdisciplinary teams to provide support for clients from a wide variety of sectors. All the services provided by the partner-run company take into consideration both economic and ecological concerns. Drees & Sommer calls this holistic approach ‘the blue way’. It commenced operations in the UAE in 2003 and has been bringing innovative solutions to the country’s real estate and hospitality sectors with unparalleled expertise and experience.
Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector.
Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC).
She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book.
She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter.
Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler.
It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.
A research paper by 
