Premier Inn MENA ventures into KSA as part of its Middle East expansion

Premier Inn MENA ventures into KSA as part of its Middle East expansion

Premier Inn MENA plans to take Britain’s biggest hotel brand to the Kingdom of Saudi Arabia, with discussions with several investors and potential business partners underway.

With 11 hotels spread across the UAE and Qatar, the brand is considering further expansion in its existing markets as part of a long-term Middle East growth strategy.

Simon Leigh, managing director of Premier Inn MENA, said: “Premier Inn’s goal for 2023 is to further develop our brand and presence in the area, whether it is in our current home base in the UAE and Qatar, in the GCC or in other Middle Eastern countries. With its huge investment in tourism under the KSA Vision 2030, a bid to host Expo 2030 and world-class developments across the country, Saudi Arabia offers excellent opportunities for Premier Inn. We would be immensely proud to bring our much-loved brand to the kingdom and be part of its ever-growing tourism and hospitality sector. With our ongoing fruitful discussions, we are confident that Premier Inn will make its KSA debut this year.”

Premier Inn MENA had a record year in 2022 in terms of trading and growth, fueled by large-scale events such as Expo 2020 and the World Cup, as well as the opening of its 11th property, Premier Inn Barsha Heights.

This year is looking extremely promising, thanks to a boom in travel and the brand’s plan to continue investing in the business.

Premier Inn also plans to launch a new upper-grade room category in the Middle East, in addition to enhancing its existing properties.


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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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