Premier Inn MENA plans to take Britain’s biggest hotel brand to the Kingdom of Saudi Arabia, with discussions with several investors and potential business partners underway.
With 11 hotels spread across the UAE and Qatar, the brand is considering further expansion in its existing markets as part of a long-term Middle East growth strategy.
Simon Leigh, managing director of Premier Inn MENA, said: “Premier Inn’s goal for 2023 is to further develop our brand and presence in the area, whether it is in our current home base in the UAE and Qatar, in the GCC or in other Middle Eastern countries. With its huge investment in tourism under the KSA Vision 2030, a bid to host Expo 2030 and world-class developments across the country, Saudi Arabia offers excellent opportunities for Premier Inn. We would be immensely proud to bring our much-loved brand to the kingdom and be part of its ever-growing tourism and hospitality sector. With our ongoing fruitful discussions, we are confident that Premier Inn will make its KSA debut this year.”
Premier Inn MENA had a record year in 2022 in terms of trading and growth, fueled by large-scale events such as Expo 2020 and the World Cup, as well as the opening of its 11th property, Premier Inn Barsha Heights.
This year is looking extremely promising, thanks to a boom in travel and the brand’s plan to continue investing in the business.
Premier Inn also plans to launch a new upper-grade room category in the Middle East, in addition to enhancing its existing properties.
