Rotana has revealed its exciting expansion plans across the MENAT region, as well as its newest brand, Edge by Rotana, which debuted in 2022.
Edge by Rotana is a collection of independent properties that maintain their individuality while capitalizing on access to Rotana’s extensive network and systems. With the aim to operate around 30 Edge by Rotana properties in the region by 2027, Rotana recently announced the openings of two new Edge by Rotana-managed hotels in the UAE: Arabian Park and Damac Hills 2 in Dubai. The group has also signed an agreement for an Edge by Rotana in Istanbul.
Furthermore, Rotana has signed agreements for several new openings, including the management agreement of Bloom Arjaan by Rotana, located in Abu Dhabi’s Saadiyat Island in the UAE. Scheduled to open next quarter, Rotana will make its foray in Algeria, with the launch of Azure Rotana Resort & Spa in Oran.
Set to launch by the end of the year, Luxor Rotana is one of six new Rotana hotels that are set to open in Egypt, with properties in the pipeline for New Cairo and the popular North Coast in 2024. Rotana has also recently signed an initial deal for a five-star resort in the West African nation of Benin.
Guy Hutchinson, president and CEO of Rotana, said: “Building on our close network of partners and tourism boards, we are confident our new openings in key markets across the MENAT region and beyond, will positively contribute towards regional and global tourism goals.”
Rotana currently operates 72 hotels in the Middle East, Africa, Eastern Europe and Turkey, serving more than six million guests per year, including an impressive 10,012 keys across 36 hotels in the UAE alone. With a robust developing pipeline, the hospitality group is on track to expedite landmark developments and hotel signings in line with its tenacious expansion plan.
