With three decades of experience in the hospitality industry and the food and beverage sector, Ramzi Samir Moghabghab has dedicated his career to spreading the authentic taste of Lebanon in his own unique way. Here, the successful restaurateur and GM of Enab shares his story and what he has planned for the future.
Enab is known for its authentic Lebanese cuisine. How do you ensure that your dishes remain true to traditional flavors yet feature a modern twist?
Our chefs at Enab have been working with us since the opening, and we have developed a range of recipes to ensure the consistency of our offering. We even import some ingredients from Lebanon, like spices and some other products to ensure the authenticity of our Lebanese dishes. We’ve also optimized the presentation of our food in a trendy and unique way that goes well with our decor. We maintained the authentic taste of Lebanese cuisine thanks to our chef Mikhael Klayaani, who goes by the name “Abou Rabih.” Our guests feel that that are savoring the taste of homecooked food from the village.
Your restaurant is renowned for its vibrant and welcoming ambience. How does Enab’s design and atmosphere affect the overall guest experience?
Our color schemes, furniture choices, tiled flooring, striped sofas and landscaping in all of our branches provide a uniquely appealing and comfortable ambience. These elements are carefully designed to help our clients relax while enjoying their meals whatever the time of day. Of course, this is all complemented by our friendly and welcoming service.
How would you describe the restaurant scene in Oman?
Oman is not an easy market for restaurants; it is highly competitive, so a restaurant needs to have edge and prove itself.
According to the Muscat Municipality, the level of customer satisfaction in restaurants in Muscat exceeded 80 percent in 2023. Things are getting better every year with the facilitation of legal documents by the Muscat Municipality and the Tourism sector.
Looking ahead, what can we expect from Enab in terms of new menu offerings and expansion plans?
Our menu is always evolving, and we adapt our dishes depending on the market we are venturing into. We take into consideration the taste of locals and their culture.
Enab has six branches in Egypt, two in Kuwait, one in Bahrain, one in Khobar and one in Muscat, as well as three new Enab Express branches (takeaway and delivery). There are pipeline projects in Paris, Riyadh, Qatar and Libya.