Sold in over 100 countries, Lamb Weston® is a world-leading brand in high-quality potato products. During Gulfood 2023, the company will be unveiling its brand-new product, Really Crunchy Fries.
According to consumer research and sales data conducted over the past decade, diners love the look and taste of coated fries, and prefer ones with visible, rough or uneven outer textures, which they consider are artisanal. Lamb Weston/Meijer combined this insight with data from their chefs and guests that revealed the importance of delivering real potato taste, a high level of crispiness and long-lasting crunchiness, in order to concoct its latest product.
Lamb Weston/Meijer’s EMEA marketing director, Lorenzo Gardelli, said: “We set out to create the crunchiest fry ever made, and with REALLY Crunchy Fries we have cracked it! This is a really new and exciting product that is uniquely different in appearance and mouthfeel, offering an unbeatable experience for diners and an unbeatable product for food service operators”.
The innovative new fries have the added benefit of holding their heat for more than 30 minutes! Setting a new standard in enjoyment, quality, and value in the frozen fries’ category, the fries are created with sustainability front-of-mind: vegan-friendly, one of the lowest CO2 impacts and has a 6 percent lower carbon footprint than comparable skin-off fries.
Developed exclusively for the OOH channel (out of home) this product was created to satisfy customers’ growing demand for unique sensory dining experiences with sustainable quality ingredients; the coated fries promise an unbeatable, long-lasting crunch sensation.
REALLY fries will set a new standard in enjoyment quality, and value in the frozen fries’ category thanks to the benefit of holding their heat for more than 30 minutes. Free from allergens, they are also suitable for healthier cooking methods, including oven preparation.