Saudi Entertainment Ventures (SEVEN) has announced that it will start the construction phase of its entertainment destination in Tabuk, which has a development value of more than SAR 1 billion. The project is set to transform the entertainment landscape in the region with a wide range of attractions and experiences.
Designed by world-renowned architect Gensler, SEVEN’s entertainment destination occupies over 72,500 square meters of built-up area on a land area of 40,000 square meters. Located on King Faisal Road, the entertainment destination is nestled between gardens and recreational spaces. It will welcome guests under a colored glass canopy inspired by local arts and will feature an innovative hydroponic tower paying homage to KSA’s agricultural contribution to the city.
Visitors will be able to enjoy a wide range of exciting attractions, including a 4,000-square-meter family entertainment center, a second junior family entertainment center for kids, as well as a Discovery Adventures center — an indoor attraction that provides a unique edutainment experience, developed in partnership with Warner Bros.
During a signing ceremony at the Municipal Investment Forum, SEVEN awarded the development contract to build the entertainment destination to AL BAWANI CO. LTD.
Abdullah AlDawood, chairman of SEVEN, said: “We are excited to be bringing our exciting new entertainment experiences to the people of Tabuk. We have appreciated the city’s rich culture and heritage in the development of our entertainment destination, infusing it with Tabuk’s unique features and ensuring that our destination will cater to the needs of all in Tabuk. Our entertainment destination gates will support the local economy, create job opportunities for the city’s people and enrich the lives of those living in and visiting Tabuk.”
SEVEN’s entertainment destination in Tabuk will also feature an e-karting experience under Mattel’s Hot Wheels brand for both adults and children to enjoy, a 12-hole indoor adventure golf course integrating the latest technology to tailor individual experiences, a 10-lane futuristic bowling experience and a 10-screen cinema. There will also be a multi-purpose event space hosting a variety of events and a wide variety of local and international retail, food, and beverage outlets.
SEVEN is investing more than SAR 50 billion to build 21 entertainment destinations that will provide unique and innovative world-class entertainment experiences and global partnerships from within the sector. SEVEN recently announced the beginning of construction of its entertainment destination in the Al Hamra district of Riyadh, as well as the location of the upcoming projects in 14 cities across the kingdom: Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jazan, Buraidah and Tabuk.