The First Group launches a new hotel management division 

The First Group launches a new hotel management division 

The First Group expanded its presence in the GCC with the launch of a new dedicated hotel management division, which will provide third-party management services to owners and investors seeking to maximize the commercial potential of their hotel and hospitality assets. With a proven track record of launching and operating some of the UAE’s most successful upscale hotels and homegrown F&B brands, The First Group will leverage its expertise to offer best-in-class services and solutions to maximize the revenue-generating potential of clients’ assets.

“We’re proud to launch our new third-party hotel management business and are committed to setting the benchmark for excellence in one of the world’s top hospitality markets. Our goal is to ensure that every property we manage operates to its maximum potential, remains adaptable to the latest market trends, and delivers exceptional guest experiences and strong financial returns for our partners,” said Rob Burns, CEO of The First Group.
The launch of this dynamic new operation coincides with The First Group being appointed to manage ZOYA Health and Wellbeing resort in Al Zorah, Ajman. ZOYA, which is the region’s first fully integrated wellness resort, offers a holistic approach to mind and body rejuvenation. The agreement reflects the group’s commitment to expanding its portfolio of upscale hotels and lifestyle destinations while providing exceptional experiences to its guests and strong returns to its partners.

Commenting on the new project appointment, David Thomson, senior vice president of brand and business development at The First Group, stated: “ZOYA Health and Wellbeing Resort marks our 17th management agreement in the region. We are truly excited to bring our all-encompassing hospitality management approach to the wellness sector. Our team of highly experienced property managers, hotel operations and F&B professionals work in sync to elevate the performance of every hospitality asset we manage, ensuring they operate to their maximum potential and deliver the strongest returns.”

The First Group currently operates seven hotels in the UAE, and its core service offering represents a comprehensive approach to hospitality management. From sales and marketing, financial management and human resources to the day-to-day running of the property itself, the group manages every operational aspect on behalf of its owner-partners. This ensures that each property under its management operates at its maximum commercial potential while remaining highly adaptable and ideally positioned to capitalize on the latest regional and global trends. The launch of its dedicated hotel management division marks an important chapter for the company, as it pursues its long-term international expansion plans.


Website Icon png images | PNGEgg


Add to Favorites
About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

Your email address will not be published. Required fields are marked *