The Four Seasons Hotel hosts country’s first ‘European Rice’ event

The Four Seasons Hotel hosts country’s first ‘European Rice’ event

Maria Nalmpanti, Head of Promotional and Marketing Department, Novacert

Maria Nalbandi, Head of Promotional and Marketing Department, Novacert

The Four Seasons Hotel was the venue for launching the ‘European Rice’ program onto the Lebanese market. A Greek business delegation visited  Lebanon for the event. The Greek Chef Mastrodimitris Georgios was one of the speakers on behalf of the Union of Rice Agricultural Cooperative, along with members from the Novacert, the consulting company of this project.

Figures from the media and F&B wholesale industry, key retailers and importers enjoyed a conference around the benefits of Greek rice. The speakers revealed the promotion and expansion plan for the three upcoming years in Lebanon.


Seven Agricultural Cooperatives have joined forces to launch ‘European Rice’, a European co-financed project for the promotion of Greek Rice across the Lebanese, Jordanian and UAE markets.

The Agricultural Business Partnership of Thessaloniki’s vision is to provide its 26,000 farmers:

  1. ) The essential tools for reducing the administrative and managerial burden
  2. ) The assistance to apply for the Common Agricultural Policy (C.A.P) Aid Schemes, while ensuring sustainable qualities and releasing the business potential of their agricultural activity
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The program was launched in March 2019 and will conclude by February 2022. It aims to spread awareness among the general public, distributors and wholesalers about the authenticity and unique production of the rice. High-end quality and genuine taste are the characteristics of the different rice varieties available such as Ronaldo and Luna. Moreover, the Agricultural Cooperatives are certified under the ISO:27001 and ISO:9001 protocols for quality and information security management. They operate in modern facilities where their products are collected, packed and sent directly to international markets.

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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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