Following the highly successful launch of The SaudiFood Show, KAOUN International and dmg events organized SaudiFood Manufacturing, the dedicated F&B manufacturing event in the kingdom, spanning processing, packaging and ingredients.

The event was held at Riyadh Front from April 30 until May 2 under the patronage of the Minister of Industry and Mineral Resources.

F&B market in Saudi Arabia

The F&B market in Saudi Arabia is currently worth around USD 60 billion and is growing at a rate of 4 percent per year. Furthermore, the Saudi F&B manufacturing industry is on the cusp of a step change in its growth and importance within the nation’s economy.

Trixie LohMirmand, CEO of KAOUN International, said: “The launch of SaudiFood Manufacturing coincides with a pivotal moment in the F&B manufacturing industry. The Saudi government is enhancing the security and resilience of food systems. Thus, they encourage investments in F&B manufacturing to establish the Kingdom as a prominent global F&B hub. Concurrently, rapid technological advancements are revolutionizing the industry by enhancing efficiency, quality and safety while reducing costs.”

Under the theme “Building the Food Manufacturing Ecosystem of the Future,” SaudiFood Manufacturing brought together more than 400 global brands from 35 countries for the first time in the kingdom. Furthermore, over 50 international experts and thought leaders spoke at the first Food Forward Summit.

Stellar line-up of speakers

The Food Forward Summit allowed visitors to uncover best practices, insights, opportunities and lessons on the biggest topics facing the industry. Moreover, the event delved into various sectors, including green solutions like carbon credits, upcycled, and biodegradable packaging, promoting sustainability. It also showcased smarter manufacturing, supply-chain solutions, and advanced food tech, encompassing robotics, automation, digitalization, data analytics, and AI advancements. Talks were presented by leading figures in F&B manufacturing. Speakers included Dr. Flavia Fayet-Moore, Ross Dawson, Bugge Holm Hansen, George Peppou, Richard Dillon, Luke Tay and Dr. Ahmed El-Sohemy.

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Rita Ghantous

Publication Executive

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.