Türkiye announced its 2025 tourism results, reaching historic milestones in visitors and revenue.
The country hosted 64 million visitors and generated USD 65.231 billion in tourism revenues. These figures represent an all-time record for Türkiye’s tourism industry.
Türkiye strengthens global position
Mehmet Nuri Ersoy, minister of culture and tourism, confirmed that Türkiye aims to generate USD 68 billion in tourism revenue in 2026. Moreover, he emphasized that Turkish tourism has become a force on both regional and global levels. According to United Nations World Tourism Organization (UNWTO) data, Türkiye ranked eighth worldwide for tourist arrivals in 2017. However, by 2024, the country had risen significantly to fourth place globally. Similarly, in tourism revenue rankings, Türkiye climbed from fifteenth place in 2017 to seventh place in 2024. Importantly, the country has moved beyond traditional sea, sand and sun tourism models. Instead, Türkiye now offers diversified experiences across culture, faith, gastronomy, eco-tourism, archaeology, health, cruise, congress and winter tourism. In addition, he underlined the success of the “Heritage for the Future” vision and Night Museum projects. These initiatives, he noted, position Türkiye among a limited number of globally competitive destinations. He also highlighted the promotional miniseries strategy, which achieved significant international digital engagement. For example, one episode of “An Istanbul Story” reached 32 million views globally. Notably, even the least-viewed content surpassed 10 million views worldwide. Overall, Türkiye’s 2025 tourism results confirm sustained long-term growth and strategic global positioning.
Key growth indicators
In 2025, Türkiye welcomed 63.941 million visitors, reflecting continued year-on-year (y-o-y) expansion. Specifically, visitor numbers increased by 2.7 percent compared to 2024 levels. Moreover, compared to 2017, total visitor growth reached an impressive 68 percent. Tourism revenues reached USD 65.231 billion in 2025. Consequently, this represented a 6.8 percent increase compared to 2024 revenue levels. Furthermore, when measured against 2017, tourism revenue growth reached 109 percent. Average spends per night reached USD 100 in 2025. Accordingly, this marked a 3.6 percent increase compared to the previous year. In addition, spending per night rose by 36 percent compared to 2017 levels. These figures demonstrate both quantitative and qualitative improvement in tourism performance.
Türkiye’s top three source markets:
First: the Russian Federation ranked as the largest source market with 6.90 million visitors.
Second: Germany followed closely with 6.75 million visitors during the year.
Third: the United Kingdom contributed 4.27 million visitors to Türkiye’s tourism sector.
Together, these markets played a significant role in overall tourism stability and growth.
Overall, the 2025 results underline Türkiye’s strategic resilience and sustained competitiveness in global tourism markets.
