Saudi HORECA, the country’s largest hospitality and foodservice event, is gearing up for its ninth edition. Taking place at Riyadh International Convention and Exhibition Center from November 26–28, we hear what’s in store.
Saudi HORECA continues to act as a key meeting place for the hospitality and foodservice industries as well as a gateway for investors seeking new business opportunities in the region.
The three-day exhibition is spread over 15,000 square meters, where almost 300 companies will be showcasing their products and services to an audience of 35,000 trade visitors.
“Our target is to always increase the total space, number of exhibitors, pavilions and visitors,” says Jad Taktak, general manager of Semark, the organizer of the show.
According to Taktak, Saudi HORECA is the most prestigious exhibition in Saudi Arabia as B2B exhibitions rarely target F&B and hospitality in the Kingdom. “We mean business, and that can be seen when it comes to the profile of our visitors,” he adds.
Indeed, the trade show attracts professionals from far and wide, including Europeans. “We have many Italians attending HORECA, many of whom work in the coffee industry,” says Taktak.
Besides being a strategic meeting place, the event never fails to highlight the skills of rising talents. More than 250 participants will compete in the renowned Hospitality Salon Culinaire in a bid to impress a panel of international judges, while the Barista Competition returns for the second consecutive year.
Furthermore, the first-ever World Pastry Cup KSA National Selection will take place at the show, where the best pastry chefs will be chosen to represent Saudi Arabia in the World Pastry Cup Middle East Selection (Lebanon) in 2020.