Who is the woman behind the success of Ascott’s Luxury Property in Jeddah?

Who is the woman behind the success of Ascott’s Luxury Property in Jeddah?

Spearheading the operations at Ascott Sari Jeddah, one of Saudi Arabia’s elite serviced properties, Reham Bahauddin, the operations manager, is a woman of substance and intellect. Having accomplished an educational background in biology and neuroscience, Reham broadened her forte as a liberal arts alumnus through prestigious international institutes, and has managed multiple projects across US, Spain, Morocco and Egypt prior to her stint with Ascott since May 2018. Naturally, her unrelenting passion to explore, rewarded Reham with a managerial stature at a young age of 27.

Extending the group’s support to Saudi Vision 2030, and in alignment with the aims of the Saudi Commission for Tourism and National Heritage, Ascott had introduced a regional talent project ‘Saudi Graduate Programme’ in 2019. The program empowers Saudi talents whereby high-achieving Saudi nationals are trained on managerial leadership positions within the dynamic Ascott group. Reham is a success story of this very initiative.

Part of Ascott’s prestigious portfolio, Ascott Sari Jeddah is a boutique luxury property on the popular Sari street in the commercial city of KSA. Home to short-stay guests and long-stay residents, the property offers studios, one- and two-bedroom serviced spaces, lavishly adorned in exquisite Parisian décor. Complemented with global lifestyle amenities and business facilities, the property is locally renowned for its international standards of hospitality.

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Under Reham’s leadership since July 2019, the property has accomplished elevated rates of occupancy. Her managerial potential was applauded mid-year at the peak of the worldwide crisis, where Ascott Sari Jeddah remained open and well-operational during the tense lock-down under her supervision. Reham was also instrumental in the implementation of Ascott’s global safety program ‘Ascott Cares’ at Ascott Sari Jeddah, elevating the property’s international safety protocols. An inspiring leader to her team and a successful hotelier, Reham’s work and proactive approach has led the property to achieve numerous accolades. 

On a personal front, Reham enjoys a well-balanced lifestyle as a recreational diver and an environmental enthusiast. She is also actively part of several non-profitable projects catering to the environment and street children.  

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