Bateel’s success in the GCC with Wojciech Orlowski, country director of Saudi Arabia

Bateel’s success in the GCC with Wojciech Orlowski, country director of Saudi Arabia

Since 2019, Wojciech Orlowski has been driving Bateel‘s portfolio in KSA. Here, he tells us about the company’s achievements and future projects.

How does Bateel maintain its reputation for quality and excellence?

Since its inception in 1989, Bateel has upheld a legacy of unparalleled distinction. Bateel, the first organic date cultivator, transforms dates into gourmet delights with premium ingredients, crafting exquisite organic varieties. Furthermore, Bateel’s commitment to luxury extends to meticulously designed boutiques, where every detail creates an inviting atmosphere for a luxurious experience. Our gourmet products’ exceptional presentation in customizable packaging reflects our dedication to quality, setting us apart in the luxury food sector. Moreover, we continually explore new and effective ways to present, educate, and market our offerings. Additionally, our R&D investment and cutting-edge technologies have yielded groundbreaking products. Our innovation is supported by a fully integrated supply chain, from our date farms in Saudi Arabia to global distribution, ensuring meticulous control. Additionally, Bateel’s digitalization strategy, including app-based operations and e-commerce, is crucial for growth and delivering exceptional customer experiences.

Café Bateel recently won the title of Best Casual Dining Restaurant in the GCC. In your opinion, what factors contribute to Bateel’s success?

This award serves as a testament to Café Bateel’s unique position in the dining industry. The victory is attributed to a combination of several key factors that reflect our commitment to culinary excellence and innovation. At the core lies award-winning chefs with Michelin-star experience who curate a menu blending creativity with the finest Mediterranean ingredients. Moreover, Café Bateel distinguishes itself through its pioneering date-inspired innovations, thus seamlessly integrating gourmet date-infused products into our offerings. Our innovative approach, exemplified by signature items like the date trilogy and date balsamic vinegar, has positioned us as an F&B industry leader. These elements collectively define Café Bateel’s reputation and contribute to our continued success.

The opening of the newest Bateel boutique in Kingdom Tower is a significant milestone. How does this expansion reflect Bateel’s position in the luxury retail market?   

This expansion reflects our strong position and commitment to growth in the luxury retail market, underscoring our strategy to improve accessibility in key locations, appealing to discerning customers who value luxury and quality. Additionally, this new boutique exemplifies our commitment to exceptional experiences, solidifying Bateel’s pioneering status in the luxury food sector.

What unique experiences can guests expect from the newly opened Bateel Lobby at the Intercontinental Hotel, Al Ahsa?

The tourism sector in KSA is expected to contribute over USD 86 billion to the country’s economy by 2025. Aligned with Saudi Vision 2030, Bateel initiates a hospitality sector expansion project, showcasing a commitment to growth and development. Partnering with IHG Hotels & Resorts Al Ahsa, Bateel aims to enhance guest experiences by presenting gourmet offerings in luxurious IHG settings. Moreover, the debut of the first Bateel Boutique and Café at InterContinental Al Ahsa promises guests a lavish and memorable experience. The boutique will showcase gourmet dates, pastries and bespoke beverages, while the café will offer a meticulously curated menu.

What exciting news can you share with our readers?

Bateel is opening several outlets across the kingdom. Each brand is to be strategically located at International Airport Riyadh, Jeddah and prestigious units in KAFD, Laysen Valley and Solitaire Mall. Our network has experienced a massive upgrade, featuring enhanced designs and customer experience, alongside further innovation within retail and F&B.


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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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