Zaatar W Zeit beyond borders

December 12,2018 0 Rita Ghantous

Mahmoud Sobh, general manager, Zaatar W Zeit said, “Since 1999, Zaatar w Zeit has been the go-to, iconic urban eatery for consumers of all ages, sustainably growing from a bakery into a leading fast-casual regional franchise.

Currently available in Lebanon, Kuwait, Jordan, the UAE, Saudi Arabia and Qatar, its expansion plans have now got underway in Canada.” He added that Zaatar w Zeit’s success has been largely due to the diversified categories of offerings, all of which are fresh and wholesome. “Although we started with the Mankousheh, we have evolved to include much more, such as wraps, skillets, teasers, salads and desserts.” Sobh added that despite the brand’s evolution, they still celebrate the Mankousheh once a year, on November 2, a day now marked as ‘World Mankousheh Day’, on which they distribute free zaatar mankoushes to local businesses, neighborhoods and charities.

zaatarwzeit.net

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About author

Rita Ghantous

Publication Executive

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.