What can guests look forward to experiencing at the new Couqley Brasserie in Downtown Dubai?
From the moment guests enter Couqley French Brasserie, they’ll be greeted by the magnificence of the new upbeat vibe that is inspired by the dining scene of the Downtown location. The Brasserie radiates Parisian charm and promises an unparalleled dining experience. We wanted to offer the same culinary consistency and experience as our outpost in JLT, and we’re glad to have succeeded in maintaining the same offering that’s loved by our guests.
How do you evaluate Dubai’s F&B scene and its fierce competition? How are you keeping your restaurant ahead of the game?
Dubai’s F&B landscape is undoubtedly dense, with many food concepts trying to carve out a niche in the industry. However, it’s not something we focus on because we believe that those who put in the hard work and dedication will reap the benefits that this market has to offer. Every restaurant has a unique story to tell and a special culinary experience to offer. That said, instead of trying to stay ahead of the game, we focus solely on keeping diners happy; it’s as simple as that. We focus on just two things: food and experience. It’s these two factors that can make or break any restaurant. At Couqley, we strive to amplify guests’ experiences with our warm, personalized service. This is, of course, complemented by our value-led dining. By opening a new Downtown location, we’re finding a new way to make our customers satisfied and keep them coming back for more.
What are your future plans? Are you considering franchising?
Since we opened our new Couqley Brasserie, our priority is to perfect it. Before we choose to expand, our plan is to ensure our service and our culinary offering operate smoothly and remain consistent with our high standards. Even for the Downtown restaurant, we took our time: six-and-a-half years to be exact. While growth is coveted, it shouldn’t come at the expense of losing brand identity and compromising standards. Having said this, we are exploring further expansion plans to execute in the near future.