What can you tell us about your latest concept, Playa Beach Club?
Playa Beach Club will be opening very soon on West Beach on the Jumeirah Palm Island, undeniably the most beautiful stretch of coastline in Dubai.
This colorful and vibrant new beach club concept will be about the celebration of the renewal of life, encouraging individuality with soulful music while embracing the sun in every dish created by Peruvian chef Carlo Valentino and every drink from the extensive signature Pisco-inspired cocktail menu.
Playa’s food inspirations originate from the diversity of the Peruvian climate and landscapes, ranging from the desert strip on the Pacific coast — where Peru’s capital Lima is located — to the Andes, the world’s longest mountain range, and the Amazon basin, with the largest rainforest on earth.
Playa Beach Club will be offering an indoor restaurant, as well as multiple outdoor lounge areas, from the beautiful white sandy beach adjacent to the chilled swimming pools where guests can marvel at Dubai’s gorgeous skyline.
We will host daily programs of lively events, from brunch feasts of Peruvian flavors and free-flowing drinks to signature business and corporate lunches.
What challenges are you facing and how are you overcoming them?
When I was in the process of creating the new concept of Playa with my team, our goal was to bring something exceptionally unique and totally new, with a focus on excellence at every stage. aim for excellence in each aspect of the F&B and entertainment industry. It was challenging for us to ensure that we dealt with the best food suppliers to provide the best quality in town. Through tastings, we managed to curate a menu that is not only delicious but has wide appeal, catering to the most refined and demanding clients.
We also hired top consultants to guarantee exquisite service. We also spent a considerable amount of time choosing the right music and DJs for every occasion.
These challenges brought nothing but positivity to the business, as it made us want to be at the top of our game, and we are sure that we won’t disappoint our guests.
What are your future plans?
Dubai is the starting point. Our plan is to go global and launch Playa in the most iconic locations, such as Mykonos, Ibiza, London, on the French Riviera and even in Miami.
About author
Rita Ghantous
Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.
