Three Generations Of Coffee Makers And Still Going Strong

Three Generations Of Coffee Makers And Still Going Strong

Christian Salloum, managing director at BrandPortunity F&B Consulting, talks about the legendary Café Younes brand.

Amin Younes senior founded Café Younes in the old Bab Idriss neighborhood of Beirut in 1935. The café connects deeply with generations of Lebanese traditions, of changing lifestyles, devastating wars, and stories of love and prosperity. The family-run establishment has created a unique coffee blend that is as rich as the most nuanced tapestry. Every cup of coffee is made with hand-picked beans and roasted to perfection.

Café Younes has recently and proudly opened its first coffee shop called Black Coffee in the famous Sheikh Zayed Road district of Dubai. They have replicated the soul of the original café, practicing the same secret formulas the family has followed for over three generations. Serving the most exquisite coffees and breakfast items, including the renowned zaatar bagel, Café Younes successfully weaves the old and new in each and every one of its branches.

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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