Swiss-Belhotel International will be opening 10 hotels in key destinations across the GCC and Africa by 2019.

Laurent A. Voivenel, senior vice president, operations and development for the Middle East, Africa and India for Swiss-Belhotel International, said: “These will not only add some fantastic hotels to our portfolio but will allow us to penetrate new destinations such as Saudi Arabia, Oman, Kuwait and Egypt while growing our presence in existing territories. In addition, it marks the debut of some of our brands that will be available in the region for the first time ranging from luxury 5-star to mid-market segments.”

Gearing up for opening in the coming months under the Swiss-Belhotel International banner are two properties in Bahrain: Grand Swiss-Belresort Seef, and  Swiss-Belresidences Juffair, three in KSA which are Swiss-Belhotel Al Aziziyah Makkah, Swiss-Belboutique Tahlia, Riyadh, and Swiss-Belhotel Riyadh, one in Oman, Swiss-Belinn Airport Muscat, two hotels in Kuwait, Swiss-Belresidences Al Sharq, and  Swiss-Belboutique Bneid Al Gar, and two in Egypt, Swiss-Belresort Battersea, North Coast, and Swiss-Belhotel and Suites Asmarat, Cairo.

Laurent stressed: “The hospitality landscape is developing at a rapid pace and we are keen to take advantage of this massive opportunity. Our aim is to position Swiss-Belhotel International as the best alternative to blue chip companies offering superior returns, unbeatable value and unforgettable experiences. One of the most important differentiators of Swiss-Belhotel International is our award-winning service. The essence of our brands revolves around the heritage of Swiss hospitality with the passion and service of Asia, and our hotels deliver on this promise. Therefore, Passion and Professionalism are the core of our brand culture. Our philosophy is to work hand-in-hand with our owners and business partners to maximize the financial returns and exceed the expectations of our guests, investors and associates.”