Seeking travel inspiration: the role of social media
TikTok is an untapped goldmine for tourism marketing. From tour videos to unconventional experiences, Dr. Maria Frangieh, CEO of Socialprise, explains why this social media platform is an essential tool, especially for brands looking to engage with younger consumers.
7 Management sets its sight on the GCC after massive UAE expansion
Renowned F&B titan 7 Management has dominated the hospitality scene in Riyadh, Beirut, Dubai and Doha, with an array of standout Middle Eastern brands, such as Café Beirut, February 30, Lucia’s, Antika and Sayf.
Dubai leads in tourism FDIs, with USD 1.7B worth of investments
Dubai ranked number one in FDI capital, projects and job creation in the tourism sector in 2021, according to The Financial Times.
