Seeking travel inspiration: the role of social media

Seeking travel inspiration: the role of social media

TikTok is an untapped goldmine for tourism marketing. From tour videos to unconventional experiences, Dr. Maria Frangieh, managing director of Socialprise, explains why this social media platform is an essential tool, especially for brands looking to engage with younger consumers.

Even if you don’t use it, you have no doubt heard of TikTok. As the preferred platform for millennials and Generation Z, with almost half of Tiktok users under the age of 34, this social media phenomenon has become an unlikely player in the world of travel inspiration. Indeed, the hashtag #TikTokTravel alone has more than 25 billion views, while searches for travel TikTok videos has soared by 350 percent on Google, according to Next Vacay’s recent report.

How are travelers getting inspired?
TikTok users are sharing their travel stories, inspiring others to visit locations that they visited and liked. The more unique the content, the higher the impact and greater the reach.
Many travelers start planning their trips by following a hashtag on TikTok to learn more about the destination they are going to visit. From epic adventures to relaxing holidays, TikTok users are competing to share the best videos of their experiences.
Unusual experiences are very popular, as travelers cannot seem to get enough of adventures and novel places with a twist. They are also seeking travel tips, hacks, unfiltered advice, inspiration and much more.
Many travelers start planning their trips by following a hashtag on TikTok to learn more about the destination they are going to visit. From epic adventures to relaxing holidays, TikTok users are competing to share the best videos of their experiences.
If you want to get inspired, check out these hashtags on TikTok: #TikTokTravel #wanderlost #travelinspiration #travellife.

Tips for brands
If you are a brand seeking greater visibility in the TikTok travel arena, here’s my advice:
• Promote your content with Spark Ads, a native ad format that enables you to leverage organic TikTok posts and their features in your advertising. This will allow you to push your promoted posts or an influencer’s post with their permission.
• Create videos around trending audio and challenges. This will help you into the algorithm; but make sure your content is meaningful. You can do this by reviewing content that is trending. It will inspire you.
• Collaborate with influencers. Working with creators who have established a strong following on TikTok will expose your brand to a new audience. Just remember to select the influencers wisely to match your brand image and culture.

socialprise.me


Maria Frangieh,

Managing Director of Socialprise
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