Seeking travel inspiration: the role of social media
TikTok is an untapped goldmine for tourism marketing. From tour videos to unconventional experiences, Dr. Maria Frangieh, CEO of Socialprise, explains why this social media platform is an essential tool, especially for brands looking to engage with younger consumers.
Seeking travel inspiration: the role of social media
Adapting to the rise of “phygital,” which bridges the gap between the physical and digital worlds, has raised unforeseen challenges for the tourism industry. Dr. Maria Frangieh, CEO of Socialprise, lifts the lid on the importance of inspiring your clients.
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