Having cemented its status as a global tourist destination, the region is well placed to attract new investment for the industry, following a swift post-pandemic rebound marked by impressive visitor numbers, huge project pipelines and the introduction of business-friendly initiatives, as Kostas Nikolaidis, Middle East and Africa executive for STR, explains.
Dubai’s resurgent tourism industry is celebrating a successful first half of 2023, after welcoming a record 8.55 million international overnight visitors, compared to 8.36 million tourists in H1 2019.
We caught up with Kashif Khalid, IATA’s regional director for the Middle East and Africa, to discuss everything related to travel.
The Middle East’s hospitality sector is currently witnessing a remarkable upsurge, with significant growth and extensive development under way in travel, tourism and hotel construction. This expansion has been propelled by several factors, including ambitious infrastructure projects, strategic investments and a sharpened focus among key players on developing the sector.
With leisure travel returning to pre-pandemic levels, travel and hospitality companies are looking for ways to reach travelers through personalized summer campaigns using AI-powered programmatic advertising. Tech, marketing and digital strategy expert Terry Kane, managing director ME and Africa of Trade Desk, tells us more.
Sustainability is becoming an important consideration within the Middle East’s luxury travel sector, especially in the UAE, where 61 percent of residents are willing to pay a premium for more responsible, eco-friendly and sustainable tourism experiences.
Saudi Arabia’s burgeoning hospitality scene ranks first among Arab nations for inbound visitors in 2022
Saudi Arabia registered more international arrivals than any other Arab nation during the first nine months of 2022, as government officials aim to attract 100 million annual visitors by the end of this decade.
After several years of record lows and disruption, 2022 has marked the dawn of a new era for global tourism and hospitality. But even that does not come without its challenges, as Kostas Nikolaidis, Middle East and Africa executive for STR, explains.
Strong tourism growth in the Middle East (+157 percent) and Africa (+156 percent) remained below 2019 levels respectively.