Seeking travel inspiration: the role of social media

Seeking travel inspiration: the role of social media

Adapting to the rise of “phygital,” which bridges the gap between the physical and digital worlds, has raised unforeseen challenges for the tourism industry. Dr. Maria Frangieh, managing director of Socialprise, lifts the lid on the importance of inspiring your clients.

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How communicating with customers has evolved

How communicating with customers has evolved

All brands aspire to have the best communication strategy with their customers, online and offline. As challenging as it can be, the basics can be very simple and straightforward, as Dr. Maria Frangieh, managing director of Socialprise, explains.

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It’s a visual world in the tourism sector

It’s a visual world in the tourism sector

Besides having more “sticking power” than text alone, visual communication is a universal tool with few language barriers, enabling seamless communication. Consultant Chirine Salha uncovers the different ways in which images and videos are being used by the tourism sector to entice would-be travelers.

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How Restaurants Should Communicate Online During a Crisis

How Restaurants Should Communicate Online During a Crisis

With Covid-19 impacting businesses in all sorts of ways, Maria Frangieh, managing director of Socialprise, looks at how restaurants can market themselves digitally during the pandemic.

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Exclusive: 10 marketing tips for hospitality businesses during the COVID-19 crisis

Exclusive: 10 marketing tips for hospitality businesses during the COVID-19 crisis

There is no better time than now for influencers to be promoting your products/services and brand. They are engaging their followers even more than before.

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