The AI takeover in hotel advertising
AI is poised to revolutionize how hotels market themselves, enabling operators to reach their ideal guests by creating personalized, targeted campaigns. Lovetto Nazareth, managing director of Prism Digital, explains why industry players need to put this transformative technology front and center of their hotel advertising strategies.
Events
Adaptive reuse: an architectural game-changer
Repurposed restaurants and hotels are amassing a growing fanbase, checking the sustainability and authenticity boxes that are priorities for so many of today’s visitors. Norman Cescut, founder and CEO of Desita, explains why a taste of the past, served with a side of innovation in a restored space, is proving to be a recipe for success.