Dubai-based independent hotel management company Aleph Hospitality is set to launch in Qatar and Saudi Arabia before the end of 2022.
During the Future Hospitality Summit (FHS) in Dubai, Aleph Hospitality announced that it is solidifying its presence in the Middle East with the signing of the company’s first hotel management agreement in Doha, Qatar and a planned opening of its Saudi Arabia office.
Located in the Ben Mahmoud area of Doha and set to open in time for the FIFA World Cup in Qatar next month, La Maison comprises three towers featuring 448 guest rooms and serviced apartments, a health club, swimming pool, numerous food and beverage outlets, including a rooftop coffee shop, as well as retail facilities, two banquet halls and several meeting rooms.
Bani Haddad, founder and managing director of Aleph Hospitality, said: “Following our rapid growth in Africa, which saw us enter three new countries just this year, I’m thrilled that we will be starting operations in Qatar and further expand our Middle East footprint with a property of this magnitude. We welcomed seasoned general manager Anders Johannesson and the majority of his executive team at La Maison earlier this month, and we’re all set to open on November 1, right in time for the start of the World Cup.”
Jad Shamseddin, COO of Aleph Hospitality, commented on the rapid growth in the Middle East by saying: “We’re really excited to open our office in the kingdom. The hospitality sector in Saudi Arabia is developing at an incredible pace and has become not just a regional hub but a global player in line with Vision 2030. With the country’s bid for Expo 2030 in Riyadh and the development of the many giga projects across the kingdom, the travel, tourism and hospitality industry are on a fast track, and this is reflected in the surge in demand we’re witnessing for third-party management services. We look forward to being on the ground with our team by the end of the year and are committed to the development of the hospitality sector in the kingdom.”
Aleph Hospitality, which has targeted 50 hotels in the Middle East and Africa by 2026, manages hotels directly for owners on a franchise basis for branded properties or as a white-label operator for independently branded hotels.