FHS’s insights on emerging trends that are blurring the boundaries of places and experiences

FHS’s insights on emerging trends that are blurring the boundaries of places and experiences

The Future Hospitality Summit in Dubai has launched “The Blended Future,” spotlighting trends that are accelerating change across specific industry sectors, including urban design, architecture, tourism, hospitality, dining, healthcare and culture. 

Insignia, a firm specializing in destination design, experience creation and development advisory services for nation-building initiatives within the tourism, hospitality, culture, leisure, entertainment and real estate development sectors, has issued a report identifying the way in which best practices are being transferred rapidly between industry sectors, powered by technology and a desire to operate more sustainably and purposefully. The momentum of this megatrend has only increased due to rapidly convergent consumer attitudes driven by the pandemic, climate change and the global cost of living crisis.

Commenting on the topic, Gaurav Sinha, CEO of Insignia Worldwide, a destination design, experience creation and development advisory firm, stated: “We are witnessing the blurring of boundaries in how spaces, places and experiences are conceived and operated. As futurist design-thinkers, we foresee a new nomenclature in the genre of assets within hospitality and real estate that will encourage developers and operators to reevaluate how they are going to continue staying relevant for tomorrow’s travelers and consumers. ‘The Blended Future’ profiles examples of how innovators are finding new ways to design cities, emerging dining concepts, innovative workspaces, personalized healthcare, and other trends influencing culture.

From Helsinki to NASA, and NEOM to Manchester, the case histories have been examined to inspire debate and clarify what direction tomorrow’s projects will take in sectors critical to the MENA region’s growth.


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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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