The Future Hospitality Summit in Dubai has launched “The Blended Future,” spotlighting trends that are accelerating change across specific industry sectors, including urban design, architecture, tourism, hospitality, dining, healthcare and culture.
Insignia, a firm specializing in destination design, experience creation and development advisory services for nation-building initiatives within the tourism, hospitality, culture, leisure, entertainment and real estate development sectors, has issued a report identifying the way in which best practices are being transferred rapidly between industry sectors, powered by technology and a desire to operate more sustainably and purposefully. The momentum of this megatrend has only increased due to rapidly convergent consumer attitudes driven by the pandemic, climate change and the global cost of living crisis.
Commenting on the topic, Gaurav Sinha, CEO of Insignia Worldwide, a destination design, experience creation and development advisory firm, stated: “We are witnessing the blurring of boundaries in how spaces, places and experiences are conceived and operated. As futurist design-thinkers, we foresee a new nomenclature in the genre of assets within hospitality and real estate that will encourage developers and operators to reevaluate how they are going to continue staying relevant for tomorrow’s travelers and consumers. ‘The Blended Future’ profiles examples of how innovators are finding new ways to design cities, emerging dining concepts, innovative workspaces, personalized healthcare, and other trends influencing culture.
From Helsinki to NASA, and NEOM to Manchester, the case histories have been examined to inspire debate and clarify what direction tomorrow’s projects will take in sectors critical to the MENA region’s growth.