Organic coffee blend AMAHA awe UGANDA by Nespresso is launched in the UAE as part of its Reviving Origins program

Organic coffee blend AMAHA awe UGANDA by Nespresso is launched in the UAE as part of its Reviving Origins program

Nespresso UAE has launched AMAHA awe UGANDA, meaning “hope of Uganda” in the country’s local language, enabling coffee lovers of the UAE to enjoy a rich new coffee blend while helping revive the Uganda’s coffee industry and restoring the exquisite coffee Uganda was once known for. 

Grown on a unique terroir, where shade and nutrients provided by banana trees create a true Arabica dreamland, the intensity eight espresso boasts rare sandalwood and elegant floral notes. The snow-capped peaks and glaciers of the mountains of the moon offer steady water sources that complement abundant rainfall and nourish fertile soils, while above 1,200 meters at the peaks of the hills, leafy banana trees provide plentiful shade and nutrients, creating a true Arabica dreamland.

Despite these excellent conditions, the art of coffee farming in the region was in decline until recently, with aging trees and poor cultivation, compounded by drought and climate change, playing a major role in poor harvests, leading to diminished quality and yields.

Nespresso’s Reviving Origins Program, which affirms the company’s commitment to reviving Uganda’s dying coffee traditions while also revealing the true quality potential of natural Arabica. Each cup of Nespresso coffee from Uganda contributes to restoring of the country’s coffee regions, with the Reviving Origins program providing support to rebuild sustainable livelihoods for Uganda’s farmers and their communities.

Nespresso is investing AED 37.1 million over a period of five years, until 2023, to revive coffee industries in selected countries, including Uganda, with the aim of encouraging rural economic development. In partnership with Agri Evolve, a young agribusiness dedicated to improving farmer productivity, Nespresso agronomists have provided training to more than 2,000 farmers in the region in 2019, educating local farmers on sustainable agricultural practices, boosting their expertise and skillset while allowing them to enhance the quality of their coffee.

The program’s objective is to turn natural unwashed Arabica, known as DRUGAR (dried Uganda Arabica), which has traditionally been of the lowest quality, into a high-quality and more profitable coffee. By working closely with farmers in this way, Nespresso aims to revive the true quality potential of natural Arabica in the region and increase production while simultaneously boosting social and economic welfare.

A native of the Rwenzori Mountains, Ugandan coffee farmer Joseph Kirimbwa explained: “We’d stopped producing coffee before because it didn’t bring in enough revenue. After being trained by Nespresso, I have changed the way I pick my coffee, so I get a better-quality coffee and more money. This improved way of working my crop means has allowed me to start building my house.”

Since its launch in 2019, the Reviving Origins program has facilitated the production of exceptional coffees from challenged areas of Zimbabwe, Democratic Republic of the Congo, Colombia and now, Uganda. The AAA Sustainable Quality™ Program, Nespresso’s unique sustainable sourcing model in coffee-producing countries, provides the foundation for the brand’s work in Reviving Origins regions and involves more than 110,000 farmers across the world.

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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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