Italian coffee house Musetti debuts in the GCC with 25Hours Hotel One Central in Dubai

Italian coffee house Musetti debuts in the GCC with 25Hours Hotel One Central in Dubai

Caffé Musetti, a traditional Italian coffee brand, has entered the GCC market, expanding its reach to over 60 countries in five continents.

The partnership between the hotel group and Caffé Musetti is led by Musetti’s country subsidiary in Austria, which is supporting 25hours Hotels across Europe and beyond in a key account role. The introduction of the hotel group’s brand to the UAE has prompted Musetti Austria to expand its regional responsibility to serve customers across the region by establishing a distributing organization for the GCC region.

Caffé Musetti’s tailored blend for premium hospitality clients, Musetti VERDE, debuted in Dubai with the recent opening of 25hours Hotel One Central. Musetti VERDE is a 75 percent Arabica, 25 percent Robusta blend, which is full bodied, smooth and well balanced, featuring a taste of caramel with malty hints. It is served in Tandoor Tina, Monkey Bar and room service of 25hours Hotel One Central.


Offering hotel guests a freshly brewed cup of coffee in their room instead of the usual instant coffee sachets was the aim when the Musetti team in Dubai explored new ways of preparing and enjoying coffee.

“With the innovative drip-coffee pouches, we aim to liberate hotel guests from the dreadful experience of drinking instant coffee in rooms. We are glad that with 25hours Hotels in Dubai we have a partner who thinks like us and who aims to put high-quality coffee to guests at every touchpoint. Together we are offering a coffee experience for hotel rooms which is convenient and delivers rich aromas from opening the packet to the freshly brewed cup,” said Andreas Krenn,  barista and regional distributor of Caffé Musetti.

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Caffé Musetti offers a distinguished range of signature and premium coffee blends suitable for the full spectrum of HORECA clients. Signature blends include Musetti 100 Absolute, a special selection of 100 percent Arabica beans, and Musetti Gold Cuvee, a composition of the finest coffees from Kenya,  Brazil, El Salvador, Colombia and India, initially created for Caffé Musetti’s 80th anniversary and still served at the finest F&B establishments worldwide.

“In the UAE and the GCC, Musetti is a new player, and we are keen to offer our delicious blends to hotels, restaurants and cafés and create customized ones for high-volume hospitality customers in the region. We have created our unique blends over time to satisfy the many tastes and needs,”  Krenn added.

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