Swissotel Al Ghurair and Swissotel Living Al Ghurair has appointed Amal El Ansari as general manager to lead the 620-room property. El Ansari aims to deliver strong commercial growth while bringing to life Swissotel’s promise of “Life is a Journey. Live it Well.”

El Ansari, who is a Moroccan native, was raised in the business world. She brings a wealth of expertise to the table and offers a strategic vision for Accor’s flagship hotel. She has worked for Accor for 11 years and has held important roles: general manager, hotel manager and director of sales and marketing. Some of her key achievements include the Highest Reputation Performance score in 2017 among the group’s economy hotels, the Customer Experience Community – Sparkle of the Month (2018) and the Highest Reputation Performance Score within “Ibis Brand” Middle East (2019).

Thanks to her business acumen and strong communication skills, El Ansari has successfully managed Pullman, Novotel, Ibis, Rotana and Sheraton brands. She is an advocate of innovation and strives to the utmost in whichever position she holds, always keeping the company’s mission, values and strategy in mind.

A devotee of diversity and inclusion, El Ansari never fails to puts her team members at the center of the business. “We are in a people-centric industry, and it is of the utmost importance to value our people first, and in turn, create a happy and positive environment that leads to the hotel’s commercial success,” she said