Swissotel Al Ghurair appoints Amal El Ansari as its new GM

Swissotel Al Ghurair appoints Amal El Ansari as its new GM

Swissotel Al Ghurair and Swissotel Living Al Ghurair has appointed Amal El Ansari as general manager to lead the 620-room property. El Ansari aims to deliver strong commercial growth while bringing to life Swissotel’s promise of “Life is a Journey. Live it Well.”

El Ansari, who is a Moroccan native, was raised in the business world. She brings a wealth of expertise to the table and offers a strategic vision for Accor’s flagship hotel. She has worked for Accor for 11 years and has held important roles: general manager, hotel manager and director of sales and marketing. Some of her key achievements include the Highest Reputation Performance score in 2017 among the group’s economy hotels, the Customer Experience Community – Sparkle of the Month (2018) and the Highest Reputation Performance Score within “Ibis Brand” Middle East (2019).

Thanks to her business acumen and strong communication skills, El Ansari has successfully managed Pullman, Novotel, Ibis, Rotana and Sheraton brands. She is an advocate of innovation and strives to the utmost in whichever position she holds, always keeping the company’s mission, values and strategy in mind.

A devotee of diversity and inclusion, El Ansari never fails to puts her team members at the center of the business. “We are in a people-centric industry, and it is of the utmost importance to value our people first, and in turn, create a happy and positive environment that leads to the hotel’s commercial success,” she said

Add to Favorites
About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

Your email address will not be published. Required fields are marked *