Boutique Group signs a series of projects to shape KSA’s luxury and cultural preservation

Boutique Group signs a series of projects to shape KSA’s luxury and cultural preservation

Boutique Group has signed pioneering projects, seamlessly blending luxury and cultural preservation.

King Abdulaziz Foundation and Boutique Group signed an MOU to preserve Saudi Arabia’s history, supporting research, culture, community, literature and geography.

Boutique Group is a one-of-a-kind project developed to deliver a unique ultra-luxury Saudi experience. Furthermore, it contributes to the local economy and enhances the kingdom’s position as a  leading cultural tourism destination.

The MOU aims to establish areas of collaboration between the two parties to provide documentation, scientific research, reviewing, editing, and collaborating on seminars, exhibitions and media opportunities for comprehensive support in various fields. The focus in on supporting the crucial steps in modernizing historical aspects of Saudi Arabia’s extensive cultural heritage.

“As Saudi Arabia continues to progress it is vital that the treasured items and stories of the past. Moreover, this heritage reflects who we are and where we come from. Consequently, they are preserved and showcased for our journey ahead. We fully believe that the MoU with the Boutique Group will be highly beneficial. Furthermore, it will help raise awareness about Saudi Arabia’s incredible heritage and culture,” said Turki AlShuwaier, CEO of the King Abdulaziz Foundation for Research and Archives.

Mark De Cocinis, CEO of Boutique Group, said: “Saudi Arabia has a fascinating and vast cultural history. Moreover, the wider world is only beginning to become accustomed to it. Furthermore, the MoU signed with the King Abdulaziz Foundation for Research and Archives will play a pivotal role. Also, it will help open the kingdom’s rich culture and heritage across many areas of interest.”

Additionally, Boutique Group is undertaking a transformative project, converting Jeddah’s Al Hamra Palace into an ultra-luxury hotel. This initiative, in collaboration with OBMI and Jacques Garcia, seeks to revive regal hospitality, blending Islamic Hijazi architecture and Neo-classical elements. Al Hamra Palace, initially constructed as a royal residence for King Faisal bin Abdulaziz, holds historical significance, having hosted notable figures, including Richard Nixon and Princess Diana, among others.

The project aims to provide a palatial experience, combining elegant design with gracious Saudi hospitality. The CEOs emphasize the fusion of modernity with historical roots, showcasing the kingdom’s rich heritage for a global audience. The transformation of Al Hamra Palace represents a harmonious blend of cultural preservation and contemporary luxury.


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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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