Six Senses signed a hotel management agreement with AUla Development Company to open Six Senses AlUla in KSA in 2027.
Six Senses AlUla will open in a prime location within a natural oasis sprinkled with palm groves and red sandstone cliffs. Home to the Nabatean civilization and located along the spice route, it pays homage to centuries of history and culture. Furthermore, AlUla showcases well-preserved, ornate tombs from the 1st century BC to 1st century AD. Therefore, Six Senses AlUla aims to showcase cultural treasures in a 1,200,000-square-meter landscape, thereby offering guests a role in ancient stories.
Fabien Toscano, CEO of AlUla Development Company, said: “We are excited to join hands with Six Senses. The venture aligns with our commitment to elevating the hospitality offering in AlUla. This marks a significant step in our sustainability efforts, aligning with Vision 2030 and contributing to Saudi Arabia’s transformation.”
Neil Jacobs, Six Senses CEO, stated: “Bringing to life a site with unprecedented historical and cultural significance is a sensational opportunity. It inspires uncompromising sustainability, well-being, and hospitality that ignites the senses in a way that is profoundly emotional. It is exciting to be a new chapter to AlUla’s legacy.”
Naif AlHamdan, MD of AlUla Development Company, commented that the agreement represents the company’s commitment to increase luxury hospitality offerings. He added: “We are working to enrich the hospitality offerings and experiences in AlUla. Thus, enable visitors to explore its rich history.”
Six Senses AlUla KSA
With magnificent surroundings, the 100 guest villas and 25 residences will be built using architectural methods that blend stealthily into it. Once open, immersive guest experiences will include strolling freely among Arabian wonders. In addition, handcrafted experiences will include yoga and meditation classes, moon bathing, singing bowl ceremonies and moon and starlit dining. The Six Senses Spa, part of the guest experience, offers locally inspired treatments for an Arabian wellness adventure and self-expression. There will also be opportunities to help preserve the Arabian leopard as part of the brand’s commitment to preserving wildlife.
Enhancing the resort’s in-house culinary experiences will be dramatic destination dining possibilities among natural geological rock formations and caves. The restaurants’ walls take guests back in time, as they’re surrounded by rock drawings dating back thousands of years. Six Senses will bring out the best of the region’s cuisine and seasonal produce. Thus, from chef’s tables to exciting pop-ups, and one-off special moments to cultural cooking classes.
Furthermore, Six Senses AlUla plans to host international music and artist collaborations, global wellness, yoga and retreat programming.
As the Saudi Arabian Kingdom begins to welcome more international visitors to the wonders of its esoteric desert, Six Senses AlUla promises to connect guests to the past while reimagining future possibilities and creating new memories and dreams.