EMF and Callebaut launch the NXT generation of chocolate in the UAE

EMF and Callebaut launch the NXT generation of chocolate in the UAE

After a string of successful launches, chocolate maker Callebaut has officially launched Callebaut NXT in the UAE. The entirely plant-based dark and milky tasting chocolates are completely dairy free.

To mark the launch of NXT, the EMF and Callebaut teams held an event at The Chocolate Academy in Dubai on March 7, 2023, for chefs and artisans, where seven renowned chefs from across the globe came together to create exquisite chocolate dishes.
Chef Marike Van Beurden, pastry and chocolate consultant, created an ensemble of original vegan treats, including: matcha and NXT cookies; apricot and M_LK NXT chocolate-plated dessert; mango, lime, ginger & M_lk chocolate tarts; vegan brownies; exotic travel cakes; and bonbons. Chefs Romain Renard, Panagiotis Samaras, Laura Gonzalez, Bertrand Le Gallic, Vincenzo Delgiudice, Fadi Kurdi and Evah Reaidy prepared a range of vegan desserts.
To shed light on the vegan movement, Callebaut invited nutritionist Tina Chagoury to explain the benefits of veganism.
Callebaut NXT has entered the UAE market thanks to Callebaut’s official partner EMF Emirates, offering exceptional taste, a creamy texture and quality.
The NXT range was developed over several years with the support of R&D experts and a team of chefs and artisans. It aims to assist chefs and artisans cater to the increased demand for vegan, plant-based, allergen-free and environmentally friendly desserts and chocolates. The NXT range not only offers worry-free alternatives for classic and modern recipes, but it also provides how-to guides, inspiration and tips and tricks through the newly launched NXT digital platform.




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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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