Carat Saudi Arabia appoints new GM

Carat Saudi Arabia appoints new GM

Carat Saudi Arabia appoints new GM

Eyad Zarea, GM Carat Saudi Arabia

Former Media Director of Middle East, Turkey and Africa at Mars, Eyad Zarea, has joined Carat as GM Saudi Arabia. He will manage the agency’s operations in Riyadh and Jeddah, as well as support local and international clients. Zarea brings over 20 years of senior experience in the region across purchasing, media and strategy. In his previous role at Mars, he managed agency relationships and developed the digital, data and analytics capabilities. Prior to that he had an executive position at P&G.

Commenting on the appointment, Carat Saudi Arabia’s Managing Director, Ahmad Haider said, “The digital economy has changed the industry’s mindset from ‘consumer marketing’ to ‘engaging people’. Successful marketers will be those that leverage consumer understanding with the right partners. This is aimed to develop intelligent targeting, strategy, planning and activation. Zarea is a great addition to the team and will work to develop services that transform consumer and marketing data into insights that drive business outcomes.”

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Zarea explained, “Carat is in the strongest position of any agency out there to fulfill the potential of media and media thinking as a source of business transformation. Their digital and media first approach immediately attracted me to the role, with the full range of capabilities needed to win in the digital age. It’s a unique position from which to help clients redefine the way that consumer experiences build their brands and I am thrilled to join Carat and be part of their evolution in the region.”

Carat Global

Carat’s mission is to Redefine Media. Carat creates better business outcomes for clients through its command of media convergence. Established in 1968 as the world’s first media agency, Carat is part of Dentsu Aegis Network, the global communications network. Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves clients in 150 countries via a network of more than 9,000 talented staff.

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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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