The Arabian Travel Market (ATM) has unveiled its next theme: “Empowering Innovation: Transforming Travel Through Entrepreneurship.” The 31st edition of the show will take place at Dubai World Trade Centre from May 6-9, 2024.
ATM will once again host policymakers, industry leaders and travel professionals from across the Middle East and beyond, encouraging them to forge new relationships, exchange knowledge and identify innovations with the potential to reshape the future of global travel and tourism. From startups to established brands, the upcoming show will highlight how innovators are enhancing customer experiences, driving efficiencies and accelerating progress towards a net-zero future for the industry.
Danielle Curtis, exhibition director of Arabian Travel Market, said: “The Middle East’s travel and tourism sector has demonstrated impressive resilience and growth in recent years, but we must continue to innovate and adapt in order to achieve the industry’s long-term goals. Thanks to ATM 2024’s theme, ‘Transforming Travel Through Entrepreneurship,’ we have a golden opportunity to showcase expert insights, cutting-edge technologies and commercial opportunities with the potential to completely reshape the sector.”
Building on ATM 2023’s theme of ‘Working Towards Net Zero,’ environmentally responsible travel will represent a key focus during the show’s upcoming edition. Guided by the UAE’s Year of Sustainability and the 2023 United Nations Climate Change Conference (COP28), which will take place in Dubai later this year, ATM 2024 will explore how innovation can be leveraged to help achieve the UN Sustainable Development Goals (SDGs) by building a greener travel and tourism sector for future generations. More than 40,000 travel trade professionals, including 30,000 visitors, attended the 30th edition of ATM in May 2023, setting a new record. The exhibition attracted more than 2,100 exhibitors and representatives from over 155 countries, providing a global platform for the unveiling of ATM’s net-zero pledge.
ATM 2024 will empower the global travel and tourism community to harness entrepreneurism, helping to catalyze innovation, increase revenues and maximize sustainability over the long term. The UAE aims to attract USD 150 billion in foreign investment by 2030, making it the perfect environment for these activities. With an emphasis on technological innovation, the nation plans to strengthen its position as an international hub for startups – a focus that looks set to benefit entrepreneurs operating in the region’s travel and tourism sector. By exploring the ways in which an entrepreneurial mindset can lead to positive change within the industry, ATM 2024 will enable attendees to identify strategies for growth across a range of key industry verticals.
ATM 2024’s strategic partners include Dubai’s Department of Economy and Tourism (DET), Emirates airline, IHG Hotels & Resorts and Al Rais Travel.