Beirut is getting ready to host the fifth edition of Whisky Live, the world-renowned event for whisky connoisseurs and enthusiasts.
Taking place at Seaside Pavilion from December 1 to 3, Whisky Live Beirut will bring together 60 specialist producers, distributors and suppliers, thereby offering visitors a rare opportunity to sample some of the finest international whiskies, including premium single malts, bourbons, Scotch, Irish and Japanese whiskies.
“After celebrating fourth successful shows, we are thrilled to be planning our fifth edition of Whisky Live Beirut, the only event of its kind in the region,” said Joumana Dammous- Salamé, managing director of Hospitality Services, the event organizer. “In our last edition in 2019, we welcomed over 3,000 whisky lovers, and we’re expecting an even greater number this year. People really enjoy this event and have missed it, as we had two difficult years with the pandemic and the crisis in Lebanon. However, things are beginning to change in a positive way.”
In addition to new releases by world-famous whisky brands, a selection of Lebanese whiskies and gins will be launched at the show, highlighting Lebanese innovation and entrepreneurship. “Supporting local production is part of our philosophy, and we are very excited that the fifth edition will pay tribute to the industrialists who are bringing something new to the alcoholic beverage market,” added Dammous- Salamé.
Indeed, more than 20 small-group masterclasses will be taking place during the three-day event. Led by international brand ambassadors, the classes will allow visitors to learn about different kinds of whiskies and taste limited-edition bottles.
New to the 2022 program, the Chefs’ Table will host exclusive whisky-pairing charity dinners with celebrity chefs. Full proceeds from ticket sales will go to three associations that support families and kids who are in need of specialist medical treatment.
In addition, the VIP Table and Star Bar will provide enthusiasts with unique spaces to enjoy rare whiskies and interact with renowned international whisky experts. Finally, the Whisky Boutique by The Malt Gallery will feature a rich selection of whiskies for guests to purchase at special prices.
Whisky Live Beirut 1-3 December; 5 – 11 pm – Seaside Pavilion