HostMilano and TUTTOFOOD which took place at Fiera Milano in Rho from October 13-17, in conjunction with MEAT-TECH, exceeded all expectations. The two events attracted more than 150,000 trade visitors.
“The gamble of going back to meeting in person proved to be a winner,” said Luca Palermo, CEO and general manager of Fiera Milano. “There was a great desire to do business live, as shown by the presence of more than 2,700 companies. Together with the new agreements signed by Fiera Milano, this liveliness reinforces the supply chain approach that the Italian agri-food and hospitality ecosystem needs to present itself abroad in an organic way.”
Crowded aisles and lively exchanges at the stands consolidate Fiera Milano’s growing role as a European exhibition hub and international driver for Italian companies of all sizes. A continuous and organic strategy, as demonstrated by the constant increase in international buyers, also in collaboration with ICE Agency.
In terms of agreements, the new partnership with Filiera Italia and Coldiretti will promote Made in Italy agri-food products around the world in innovative ways, with the aim of doubling the value of exports. The recent agreement with Informa Market, on the other hand, one of the world leaders in the trade fair sector with over 450 events in its portfolio, will bring the companies taking part in Fiera Milano events to even more strategic foreign areas. Among the first events, the participation of Italian companies in the next editions of FHA-HoReCA, an event dedicated to food and hospitality, organized by Informa in Singapore.
“The collaboration between Fiera Milano and Informa Markets starts from the food and hospitality sectors, where we are international leaders, and then continues in other sectors,” said Palermo. “We are certain that this alliance can represent a further opportunity for internationalization to be offered to companies participating in trade fairs. Our ambition remains unchanged: we want to strengthen ourselves as a European hub capable of hosting congresses and events with a global reach. This is why we are increasingly focused on activating partnerships with major international players.”
With this edition, HostMilano and TUTTOFOOD have confirmed themselves as platforms not only for business but also for presenting data and research, sharing knowledge, international competitions and discovering new trends, thus hundreds of events are scheduled.