William (Bill) Heinecke is the driving force behind Minor International. Here, we learn more about how his visionary spirit, unwavering commitment and hands-on management style have contributed to the success of the hotel group.
How would you describe your leadership style?
I would describe it as entrepreneurial. Therefore, I try to surround myself with people far smarter than I am so that I can learn from them. I’m very curious, and I really enjoy learning from my team. It is my role to support them and let them pave the way forward.
What has been your biggest career achievement?
My family keeps me grounded and motivated. Also, having grandchildren and a great-grandchild makes me think even more about the future, as well as what needs to be done to create a better world for them and how Minor International can be a positive part of that.
What is the latest trend in hospitality and how is your brand adapting to it?
Coming out of the pandemic has encouraged people to tick things off their bucket list. Thus it is all about enjoying once-in-a-lifetime experiences and to live life as if today is your last. Hence, experiential travel, continues to be at the forefront of the industry and is growing in importance. I would add that bleisure, multi-gen travel and wellness are all significant trends that continue to gain momentum.
Where does the company stand in terms of its growth trajectory and its strategy for the MENA region?
Minor Hotels continues to expand its portfolio through organic expansion and acquisitions. In the MENA region, we currently operate over 25 hotels and resorts across five brands in four countries, with a strong pipeline of properties, including the group’s upcoming debut in Saudi Arabia and Bahrain. Our next launch in the region will be the much-anticipated Anantara Mina Al Arab Ras Al Khaimah Resort, our first resort in the emirate and one we are really excited about.
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