La Serre closes its Downtown Dubai location but promises 30 new ones

La Serre closes its Downtown Dubai location but promises 30 new ones

After almost a decade of serving Downtown Dubai from one flagship store, La Serre Bistro & Boulangerie closed its doors, with plans to expand to new locations across Dubai, Abu Dhabi and abroad.

Since its launch in 2013, La Serre has cemented its position as one of the UAE’s biggest homegrown success stories. One of Lincoln Hospitality’s signature concepts, La Serre is a popular French bistro, boulangerie and high-end dining restaurant. It is known for its sophisticated, ingredient-focused French menu. Its bakery is renowned for some of the finest pastries, cakes and breads in Dubai, and its chic bar is where expert mixologists make drinks to order.

La Serre is set to welcome guests to its new locations in the city at Dubai Design District, Mall of the Emirates, Jumeirah, as well as making its flagship entry into the capital with its opening at Yas Mall in Abu Dhabi this year.

La Serre’s flag will also unfurl at King Abdullah Financial District in Riyadh, in London’s Mount Street and Knightsbridge areas, as well as three Hilton hotel locations in Qatar.

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Ralph Homer, CEO and founder of Lincoln Holding, the owner and operator of La Serre Bistro & Boulangerie, said: “New times require new revolutionary ideas and vision. While La Serre has been and will remain an iconic brand with its famous boulangerie and bistro offerings, it is important to embrace market driven needs. Prime locations with sustainable offerings that can be franchised and operated within our brand guidelines is what the future dictates for us.”

He added: “We are excited to grow our portfolio in this direction with 30 new La Serre branches across the GCC, Asia and Europe. Dubai can soon enjoy their favorites from our menu along with our new retail and gourmand line of French delicacies at D3, Mall of the Emirates, Jumeirah and Yas Mall within 2022. Our design and service philosophy and superior product driven menus will be also unwrapped in more prestigious and luxury settings soon in Mount Street and Knightsbridge London, King Abdullah Financial District in Riyadh and in three Hilton hotels in Qatar.”

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