Qatar sees a boom in its F&B scene ahead of the FIFA World Cup

Qatar sees a boom in its F&B scene ahead of the FIFA World Cup

Taking place from November 20 to December 19 in Qatar, the FIFA World Cup Qatar 2022™ promises to be a tournament like no other.  As the countdown begins to the start of this global sporting event, we take a look at the names tapping into the forecasted demand for renowned F&B outlets.

F&B brands that opened branches in Qatar in July:

  • Em Sherif Café, the all-day dining luxury café concept by Lebanese restaurateur Mireille Hayek, opened a branch at Millennium Hotel in Al Sadd, Doha.
  • ADRIFT Anda, an Italian concept by chef David Myers, opened its doors at Le Royal Méridien. The menu features well-crafted dishes served with aperitivo-style drinks by bartender Jimmy Barrat.

Set to open in Doha ahead of the FIFA World Cup:

  • Lucia’s at Sheraton Grand Doha on November 2022
  • Seven Sisters at the Mondrian Doha Hotel in 2023
  • ALBA at Katara Towers in Lusail
  • Aura Group to open 36 new restaurants across Doha
  • Beefbar at Al Lusail in 2022
  • Billionaire at Al Maha Island in Doha
  • Chotto Matte on Marsa Arabia Island in October 2022
  • IHOP to open four branches in Qatar
  • LPM restaurant and bar pop-up in Lusail
  • Roberto’s to open an additional branch
  • SUSHISAMBA at the Waldorf Astoria in Lusail
  • Zuma pop-up in Doha to open from October 2022 until March 2023

With attention now firmly focused on the 2022 FIFA World Cup, Qatar remains in the spotlight and is predicted to become a culinary hot spot.

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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