Jeddah is the latest city to join the ever-expanding HORECA Network. Taking place from February 7-9, 2023, at Jeddah Superdome, Saudi HORECA Jeddah will be held concurrently with Salon du Chocolat et de la Pâtisserie. We take a look at what’s on the agenda.
The first edition of Saudi HORECA Jeddah promises to be an exciting one. Spread across 11,000 square meters of exhibition space, the three-day event is expected to welcome 150 companies and attract more than 20,000 visitors to the city’s famous Superdome venue.
Jeddah is the second city in KSA to host the well-known hospitality and foodservice trade show, which makes sense, given its growing importance as a hospitality hub. “The western region of Saudi Arabia is booming with a number of mega projects, so Saudi HORECA Jeddah aims to elevate the city’s F&B business scene and act as the catalyst that will initiate this transformation,” said Jad Taktak, CEO of SEMARK Group, co-organizer of the event.
Salon du Chocolat et de la Pâtisserie will be taking place in parallel with Saudi HORECA Jeddah. The world-famous event will not only showcase the best in chocolate and confectionery, as well as local items like dates and Arabic sweets, but will also feature a whole host of activities that celebrate the sweeter side of life, including a chocolate fashion show, demonstrations, workshops and chocolate-inspired competitions.“We are thrilled to be bringing Salon du Chocolat et de la Pâtisserie to Jeddah. The industry has come a long way in KSA, so it is an exciting destination for us, particularly given the massive opportunities it is offering investors,” said Joumana Dammous-Salamé, managing director of Hospitality Services, the company behind HORECA and co-organizers of both events.
More than 60 chocolate, pastry and ice-cream shops, manufacturers, suppliers and distributors will be part of the show, which looks set to bring together more than 15,000 chocolate enthusiasts.