Homegrown plant-based meat brand Switch Foods inaugurates its first facility in the UAE

Homegrown plant-based meat brand Switch Foods inaugurates its first facility in the UAE

 Homegrown foodtech startup Switch Foods inaugurates its first state-of-the-art exclusive plant-based meat production facility, located at KEZAD, Abu Dhabi. Switch Foods’ facility in KEZAD spans a 20,000 square feet plot and includes built-to-order equipment from leading global technology providers, a high-tech laboratory, an innovation centre, cold storage areas, preparation areas, logistics areas, and offices. The cutting-edge facility represents a significant milestone for the UAE’s burgeoning plant-based food industry, aligning with the UAE’s National Food Security Strategy 2051, which aims to promote food security through sustainable innovations and diversified food sources.

According to statista.com, the value of meat-substitute products in the UAE is rising, growing annually by 27.19 percent (CAGR 2023-2027). With this robust trajectory, Switch Foods is ideally positioned to meet the UAE’s demand for plant-based meat alternatives and cater to local tastes and culinary habits by offering a variety of appetizing and sustainable plant-based meat alternatives that embrace local flavors. The company is guided by its powerful and inspiring motto, “Switch for Good,” which embodies its mission to encourage individuals to adopt healthier eating habits and empower them to make positive changes for their health, food systems, and the environment.

Edward Hamod, founder and CEO of Switch Foods, said: “We are excited to launch our game-changing plant-based meat production facility in KEZAD, Abu Dhabi, marking a significant milestone in our journey to transform the way people consume food in the UAE and their perception of plant-based meat. We aim to lead the transition to sustainable food systems by introducing localized, innovative plant-based meat alternatives that are healthier for both the environment and consumers. Switch Foods’ new facility is a testament to the company’s dedication to providing sustainable food solutions and aligns with the UAE’s “Year of Sustainability” initiative and the country’s COP28 objectives. We are immensely grateful for the support of H.E. Mariam bint Mohammed AlMheiri, Minister of Climate Change and Environment of the UAE, H.E. Saeed Al Bahri Al Amri, Director General, Abu Dhabi Agriculture and Food Safety Authority (ADAFSA), and remain committed to positively impacting people’s lives and the environment through conscious food choices.”

Production will feature a unique lineup of 100 percent GMO-free, soy-free, allergen-free, gluten-free, vegan and halal-certified products, including kabab, kafta, sujuk, minced meat and burger patties. This diverse range highlights the brand’s commitment to celebrating and preserving regional culinary traditions while providing an enticing and wholesome alternative to conventional meat products without compromising on taste.


Website Icon png images | PNGEgg .switchfoods.com 


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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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