Why the AI revolution needs a human touch
Technology is transforming hospitality, elevating the guest experience and changing service delivery beyond recognition. But while AI and automation are dominating many industry conversations, the importance of maintaining human connections should never be underestimated. Michael Donald co-founder of Halo Business Consulting, shares his thoughts on how to get the best out of these crucial tech tools.
Why tourism must be for all and not the few
Accessible tourism is not just a luxury, it’s a right. Michael Donald, co-founder of Halo Business Consulting, takes us through the groundbreaking innovations that are helping to create a more inclusive and equitable travel and tourism industry.
Tracking customer behavior in hospitality
Combining advanced technology with the hospitality industry’s key principle of guest-centric service, AI is already taking the customer experience to new heights. Ashleigh Donald, co-founder of Halo Business Consulting, explains how businesses can harness this all-important innovation.
Driving direct bookings via mobile apps
Increasingly, mobile apps are driving hotel bookings around the world. Michael Donald, co-founder of Halo Business Consulting, explores their significance and how the hospitality industry can reap the benefits.
Navigating the world of online review platforms
Michael Donald, co-founder and customer experience specialist at Halo Business Consulting, shares his thoughts on how best to ensure these essential marketing tools give a fair representation of your business.
The future of travel is experience
Michael Donald, co-founder and customer experience specialist at Halo Business Consulting, looks at how travel is evolving in a post-pandemic era, when hybrid working, environmental awareness and a thirst for adventure are among the factors driving destination selection decisions.
New technologies: today’s essential tools for hoteliers
Emerging technologies are revolutionizing the lodging industry, delivering significant benefits to both operators and guests. Michael Donald, co-founder of Halo Business Consulting, explains why embracing innovation and implementing smart ideas are musts for hotels looking to secure a successful future.