U By Emaar with new venue at Address Jabal Omar Makkah, KSA

U By Emaar with new venue at Address Jabal Omar Makkah, KSA

U By Emaar has expanded to Makkah, KSA, at Address Jabal Omar Makkah, offering exclusive rewards and experiences worldwide.

Additionally, combining spiritual elegance with contemporary luxury, members can earn and redeem Upoints on stays, dining and wellness experiences. Furthermore, this international expansion reflects U By Emaar’s commitment to delivering exceptional value and distinctive experiences, inviting members to immerse themselves in the spiritual splendor of Makkah.

The loyalty program is now expanding internationally to Makkah, kingdom of Saudi Arabia, at the luxurious Address Jabal Omar Makkah. This move marks a key development for U By Emaar, extending its exceptional benefits and experiences to a wider audience.

U By Emaar has been at the forefront of redefining loyalty rewards, which includes hospitality, dining, wellness, entertainment and shopping. The expansion to the holy city of Makkah reflects the program’s dedication to offering its exclusive services to an international audience.

With its innovative approach to loyalty rewards, U By Emaar combines exceptional lifestyle experiences with valuable rewards. Moreover, the expansion into Makkah signifies a major step in offering members more diverse experiences. Address Jabal Omar Makkah, with its stunning views of the Great Mosque, offers members exclusive benefits and opportunities for Upoints.

In an official statement, Emaar Hospitality Group’s spokesperson said: “This momentous occasion is not only a testament to our dedication but also a celebration of our members worldwide. Moreover, we are excited to introduce the unique blend of luxury and spirituality embodied at Address Jabal Omar Makkah to U By Emaar members.”

This expansion marks the beginning of a new era as U By Emaar loyalty program crosses borders, fostering connections and creating unforgettable experiences.


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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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